This was at AIT. We could order pizza, but we couldn't bring it in the barracks. There was a guy in my platoon who was only about 5'3". He was outside smoking a cigarette one evening, and there were 2 guys sitting on the sidewalk sharing a Domino's pizza.
One of the guys calls my platoon mate a short little bastard. So the "little bastard" walks up and stomps his combat boot onto their pizza. I was laughing so hard, I was in tears. He got 'em good.
It earned him a new nickname--The Noid.
They rebranded. It's a common marketing technique. Mascots grow old. Geico will notice this soon enough, or maybe they already have.
