I just don't get your generation - how is that fun? Who cares if you can eat cinnamon or not? Seems almost as dumb as the "fire challenge" You guys are like sheep - following the crowd around doing whatever they say. It's not something I would go around bragging about.

Everyone's taste buds are different. Some are more sensitive to spice than others.

I just tried it myself and it went just as i expected, my mouth went dry with a layer of wat cinnamon powder sticking to the sides of my mouth, and a core in of dry powder in the middle of my mouth. i then proceeded to chew the core until it was wet enough to swallow. no coughing, no gasping for air, the only annoying thing about it is that i was pretty spicy, but not even that spicy. so tell me, are they acting in all the videos?